Sunder Genomal, the founder and managing director of Page Industries, has had an inspiring journey in the business world. In 1993, he took the opportunity to become Jockey’s exclusive licensee for manufacturing and distribution in India. Since then, Page Industries has become a dominant player in the Indian innerwear market, surpassing other Indian brands in terms of profit and revenue. Sunder Genomal and his family are ranked 87th on the 2017 Forbes India Rich List.
- Sunder Genomal is the founder and managing director of Page Industries.
- He became Jockey’s exclusive licensee for manufacturing and distribution in India in 1993.
- Page Industries has become a dominant player in the Indian innerwear market under Sunder Genomal’s leadership.
- Sunder Genomal and his family are ranked 87th on the 2017 Forbes India Rich List.
- Page Industries has surpassed other Indian brands in terms of profit and revenue.
Don’t wait to know more about Sunder Genomal’s early life, family background, entry into the Indian market, growth and success of Page Industries, impact on the Indian innerwear market, philanthropic endeavors, vision for the future, personal life, and recognition and impact. Keep reading the article to dive deeper into Sunder Genomal’s remarkable journey!
Early Life and Family Background
Sunder Genomal’s journey in the world of business can be traced back to his family’s long-standing association with Jockey. It all started in the 1950s when his father, Genomal Verhomal, ran a textile and garment import and wholesale business. During that time, Verhomal imported Jockey innerwear to cater to the US military personnel stationed in the Philippines.
Recognizing the potential of the brand, Jockey offered Verhomal a manufacturing and distribution license in 1959. This marked the beginning of a strong relationship between the Genomal family and the renowned innerwear brand.
As Sunder Genomal grew up, he was deeply immersed in the family business, learning invaluable lessons about the industry. After completing his engineering degree in 1976, he joined the family business and embarked on his own entrepreneurial journey.
“The foundations of Sunder Genomal’s success were laid through his family’s close ties with Jockey and their extensive experience in the garment industry.”
With a solid foundation and a profound understanding of the innerwear market, Sunder Genomal was well-equipped to make a significant impact in the industry.
Entry into the Indian Market
In 1993, Sunder Genomal saw an opportunity to enter the Indian market as Jockey’s exclusive licensee. This decision came with its fair share of challenges, as the market was dominated by local brands with limited design options and a lack of focus on innerwear. To overcome these hurdles, Genomal conducted extensive market research and identified Mumbai as the ideal city to establish Page Industries’ headquarters.
Page Industries commenced commercial production in August 1995. Despite the initial obstacles, the brand gradually gained traction over the next decade as the purchasing power of the middle-class population in India increased. The combination of Jockey’s global reputation for quality and Genomal’s strategic vision and execution led to the success of Page Industries in the Indian market.
|Key Impact Areas
|Before Page Industries
|After Page Industries
|Inconsistent quality with limited options
|High-quality products with a wide range of options
|Marketing and Packaging
|Minimal marketing efforts and basic packaging
|Strategic marketing campaigns and attractive packaging
|Innerwear seen as a basic necessity
|Innerwear seen as a fashion statement
|Competitors focused on price competition
|Competitors investing in quality and design
- Page Industries’ entry into the market raised the bar for product quality, marketing, and packaging.
- Customers began to see innerwear as more than just a basic necessity, embracing it as a fashion statement.
- Competitors recognized the need to invest in quality and design to stay relevant in the evolving market.
Sunder Genomal has made philanthropy a priority in his life. He believes in giving back to society and has pledged to donate 75 percent of his wealth to philanthropic causes. His commitment to making a positive impact on society is commendable.
One of Sunder Genomal’s main focuses in philanthropy is the development of India’s natural resources sector. He understands the potential of this industry to create jobs and alleviate poverty. By investing in the growth of Vedanta Resources, Genomal aims to contribute to India’s self-sufficiency and promote the country’s natural resources industry.
“I strongly believe that India has immense potential in its natural resources sector. By investing in this industry, we can create opportunities for people and drive economic growth. My philanthropic endeavors are directed towards empowering communities and uplifting the underprivileged.”
In line with his vision, Sunder Genomal’s philanthropy aims to foster sustainable development and improve the quality of life for individuals and communities in need. Through strategic investments and partnerships, he strives to create meaningful change and address pressing societal issues.
By combining his business acumen with his passion for philanthropy, Sunder Genomal is making a difference in the lives of many. His efforts are an inspiring example for others, highlighting the importance of using one’s success and resources to create a positive impact.
|Investment in education
|Supporting educational institutions and initiatives to enhance access to quality education for underprivileged children.
|Contributing to healthcare infrastructure, medical research, and initiatives that improve healthcare access for underserved communities.
|Investing in projects that promote sustainable agriculture, rural entrepreneurship, and livelihood opportunities in rural areas.
|Supporting initiatives focused on conservation, environmental sustainability, and renewable energy to combat climate change.
|Empowerment of women
|Promoting gender equality and empowering women through skill development, vocational training, and entrepreneurship programs.
Genomal’s long-term vision aligns with his commitment to philanthropy and his passion for making a difference in society. By leveraging Vedanta’s growth, he can further support his philanthropic endeavors and drive positive change in areas such as education, healthcare, and environmental sustainability.
“My vision is to build a company that not only achieves financial success but also makes a lasting impact on society. I want to create opportunities for growth and development, not just for my company, but for the entire industry and the communities we serve.” – Sunder Genomal
Aside from his remarkable achievements in his professional life, Sunder Genomal highly values his personal life and the relationships he holds dear. He treasures his close-knit family and considers them his greatest support system.
Together with his wife and children, Sunder Genomal has made philanthropy a significant part of their lives. They share a common vision of giving back to society and making a positive impact on the lives of others.
Despite his immense wealth and success, Sunder Genomal remains grounded and humble. He believes in the importance of staying connected to his roots and maintaining a sense of gratitude for the opportunities he has been given.
With a deep commitment to both his professional and personal endeavors, Sunder Genomal exemplifies the balance between achieving success and nurturing meaningful relationships.
Throughout his journey, Sunder Genomal’s dedication to family values and philanthropy has been the driving force behind his achievements, making him a true inspiration to aspiring entrepreneurs.
Sunder Genomal’s Family Members
|Sons and Daughters
Recognition and Impact
Sunder Genomal’s remarkable achievements and significant contributions have earned him recognition and accolades. He is listed on the esteemed Forbes India Rich List, a testament to his remarkable success in the business world. Sunder Genomal’s impact on the Indian innerwear market cannot be understated, as he has transformed both the industry and the perception of innerwear in India.
Through his visionary leadership and relentless pursuit of excellence, Sunder Genomal has showcased the enormous potential for growth and transformation in the business world. His success story serves as an inspiration to aspiring entrepreneurs and showcases the power of determination and hard work.
Under Sunder Genomal’s guidance, Page Industries, the company he founded and currently serves as the managing director, has not only become a dominant player in the Indian innerwear market but has also surpassed other local brands in terms of profit and revenue. The impact of his entrepreneurial journey has been felt far and wide, influencing other players in the industry to raise their standards and improve their offerings.
Q: Who is Sunder Genomal?
A: Sunder Genomal is the founder and managing director of Page Industries, a dominant player in the Indian innerwear market.
Q: What is Sunder Genomal’s family background?
A: Sunder Genomal’s family had a long-standing association with Jockey, starting in the 1950s when his father imported Jockey innerwear for the US military personnel.
Q: How did Sunder Genomal enter the Indian market?
A: Sunder Genomal became Jockey’s exclusive licensee for manufacturing and distribution in India in 1993, seizing the opportunity to introduce the brand to the Indian market.
Q: What are the achievements of Page Industries under Sunder Genomal’s leadership?
A: Page Industries has achieved remarkable success, surpassing other Indian innerwear brands in terms of profit and revenue and becoming one of the most expensive stocks to trade on the bourses.
Q: How has Page Industries impacted the Indian innerwear market?
A: Page Industries introduced a premium brand with high design, packaging, and marketing standards, changing the perception of innerwear in India and influencing other players in the industry.
Q: What philanthropic endeavors does Sunder Genomal pursue?
A: Sunder Genomal has pledged to give away 75 percent of his wealth to philanthropic causes, focusing on developing India’s natural resources sector to create jobs and alleviate poverty.
Q: What is Sunder Genomal’s vision for the future?
A: Sunder Genomal aims to transform Vedanta Resources into a global natural resources giant, investing billions of dollars to expand its verticals and contribute to India’s economic development.
Q: How does Sunder Genomal balance his personal life?
A: Despite his immense wealth, Sunder Genomal values his personal life and maintains a close-knit family. He emphasizes the importance of giving back to society through philanthropy.
Q: How has Sunder Genomal been recognized for his achievements?
A: Sunder Genomal and his family are ranked on the Forbes India Rich List, and his impact on the Indian innerwear market has been widely recognized and admired.