What’s Happening in the Anime Industry: Updates & Insights

Welcome to our comprehensive guide on the anime industry, where we bring you the latest updates and insights into what’s happening in the world of anime. Our coverage includes news, trends, new releases, industry analysis, streaming platforms, original productions, marketing, challenges, and the future of the anime industry.

Anime has become increasingly popular in recent years, captivating audiences worldwide with its unique storytelling, vibrant visuals, and diverse characters.

With so much happening in the anime world, it can be challenging to keep up with all the latest developments. That’s why we’ve curated this guide to provide you with a complete picture of the anime industry and its growth trajectory.

Whether you’re an avid anime fan or a newcomer to the genre, we hope this guide will prove informative and entertaining.

what's happening in the anime industry

Key Takeaways

  • The anime industry is experiencing rapid growth, with new series, movies, and original productions being released regularly.
  • Streaming platforms like Netflix, Crunchyroll, and Funimation are leading the way in providing anime content to a global audience.
  • The impact of fan culture and merchandise on the anime industry cannot be overstated.
  • The anime industry faces several challenges, including piracy, international distribution, diversity, and representation.
  • The future of the anime industry looks promising with the rise of new technologies, emerging markets, and changing consumption patterns.

Latest Anime Industry News

The world of anime is constantly evolving, with new updates and announcements bursting onto the scene every day. Here are some of the latest news highlights from the industry:

DateNews Item
June 17, 2021Netflix announces a new original anime series titled “Bright: Samurai Soul”, a spinoff of the popular live-action movie “Bright.
June 22, 2021“Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train” becomes the highest-grossing anime film of all time, earning over $500 million worldwide.
June 28, 2021The highly anticipated anime adaptation of the popular mobile game “Touken Ranbu – Hanamaru-” is set to premiere in January 2022.
July 2, 2021The anime adaption of “The Dungeon of Black Company” manga series is set to premiere on July 9, 2021.

With new series, movies, and adaptations always on the horizon, anime fans can look forward to a steady stream of exciting developments in the years to come. Check back regularly for more updates on the latest happenings in the anime industry.

Latest anime industry news

Anime Industry Trends

The anime industry is constantly evolving, and current trends offer insights into where the industry is headed. From new animation techniques to popular themes, let’s explore some of the current trends driving the anime industry:

  1. Expanding International Market: With the world becoming more connected through streaming services and social media, the anime industry is gaining popularity outside of Japan. In fact, the international market now makes up a significant portion of anime revenue. This trend is likely to continue as global access to anime increases.
  2. Collaborations with Other Industries: As anime gains more mainstream appeal, collaborations with other industries have become more frequent. From fashion to technology, collaborations help to bring anime to new audiences and provide more opportunities for growth.
  3. Impact of Social Media: Social media platforms have become a crucial tool for promoting anime and engaging with fans. Many studios and streaming platforms use social media to announce new releases, share behind-the-scenes content, and connect with viewers.
  4. Diversity and Representation: The anime industry has faced criticism in the past for lack of diversity and representation in its content. However, recent years have seen an increase in representation of diverse characters and themes. This trend is likely to continue as the industry evolves and strives for more inclusivity.
  5. Experimental Storytelling: With the rise of streaming platforms, anime studios have more freedom to experiment with storytelling approaches. From non-linear narratives to experimental animation techniques, studios are looking to offer unique viewing experiences to audiences.
anime industry trends

“As the anime industry continues to expand globally, collaborations with other industries have become more frequent, bringing anime to new audiences. The rise of social media has also had a significant impact on how the industry promotes and engages with fans.

New Anime Releases

For anime enthusiasts, keeping up with the latest releases is a priority. Here are some of the newest anime series, movies, and OVA releases:

My Hero Academia: World Heroes’ MissionAction, SuperheroWhen a group of villains threaten to release a bioweapon, the heroes of My Hero Academia are deployed to stop them.
Jojo’s Bizarre Adventure: Stone OceanAction, SupernaturalA young woman named Jolyne Cujoh is imprisoned for a crime she didn’t commit and discovers she has a Stand, a supernatural ability that can help her escape.
SakuganAdventure, Sci-FiIn a post-apocalyptic world, a father and daughter duo explore dangerous underground caverns in search of a mythical place called The Promised Land.

These new releases offer exciting storylines and stunning animation that will surely captivate viewers.

new anime releases

As more anime series and movies continue to come out, it’s important for fans to stay up to date on what’s available to watch. Whether it’s action-packed superhero stories or thought-provoking sci-fi adventures, there’s always something new to discover in the world of anime.

Anime Industry Analysis

The anime industry has experienced significant growth over the past decade, with global revenues reaching $24.23 billion in 2020, according to the Anime Industry Report 2021. The market is projected to continue expanding, driven by increasing demand and international distribution channels.

Market SizeRevenue GrowthKey Players
The global anime market size was valued at $20.47 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.6% from 2020 to 2027.The anime industry revenue has grown steadily over the past decade, with North America, Asia-Pacific, and Europe being the largest markets. COVID-19 has increased demand for anime content, particularly on streaming platforms.The anime industry is characterized by a few dominant players, including production companies such as Toei Animation, animators such as Hayao Miyazaki, and streaming platforms such as Netflix and Crunchyroll.

The industry is highly competitive, with studios vying for funding, talent, and distribution deals. The production process is complex and expensive, requiring significant investments in animation, voice acting, and music composition.

Despite these challenges, the anime industry continues to thrive, driven by its unique storytelling, creative visuals, and engaged fan base. As global demand for anime content grows, the industry is poised for continued expansion and innovation.

Anime Industry Analysis

Anime Streaming Platforms

Streaming platforms have revolutionized the way we watch and consume anime content, with many providers offering an extensive library of anime titles. Here, we’ll take a closer look at some of the top anime streaming platforms, their features, and what makes them unique.


Crunchyroll is a popular streaming platform that offers a vast selection of anime series, movies, and dramas. The platform features subtitles in multiple languages and provides access to simulcasts of popular series as soon as they air in Japan. Additionally, Crunchyroll has a strong community-driven aspect, with users being able to rate and comment on shows, as well as participate in forums and discussions. The platform also offers a premium membership that provides ad-free viewing, access to exclusive content, and faster simulcasts.


FUNimation is a streaming platform that focuses primarily on anime and dubs, making it an excellent choice for English-speaking audiences. The platform offers a vast selection of shows, including popular titles like Attack on Titan, My Hero Academia, and Dragon Ball Z. The platform also provides access to exclusive content, including English dubs of popular series and movies.

Additionally, FUNimation has a strong community-driven aspect, with users being able to participate in forums and discussions.


Hulu offers a vast selection of anime series, movies, and dramas, making it an excellent choice for those looking for a wide selection of content. The platform also features exclusive content, including the highly popular anime series One Punch Man and Attack on Titan.

Additionally, Hulu has a strong community-driven aspect, with users being able to rate and comment on shows, as well as participate in forums and discussions. Hulu offers different subscription tiers, including one with ads and one without ads.


Netflix offers a growing selection of anime series and movies, with a focus on offering exclusive original content, such as the critically acclaimed series Devilman Crybaby and Carole and Tuesday. The platform also features content from different genres, making it an attractive choice for those looking for a diverse selection of shows.

Additionally, Netflix offers a strong community-driven aspect, with users being able to rate and comment on shows. Netflix offers different subscription tiers, with one allowing for multiple concurrent screens and Ultra HD streaming.

When choosing a streaming platform for anime content, it’s essential to consider factors such as content selection, subtitles, dubbed options, pricing, and community features. Each platform has its own strengths and weaknesses, so it’s worth exploring all options to find the best fit for your individual needs.

Anime Streaming Platforms

Original Anime Productions

With the increasing global popularity of anime, more studios and streaming platforms are investing in original anime productions. These productions often differ from adaptations of manga or light novels, giving creators the freedom to explore new storylines and themes.

An example of a successful original anime production is Attack on Titan, which has become a cultural phenomenon both in Japan and internationally. The anime’s unique blend of horror, action, and politics has captured the attention of viewers worldwide.

Streaming giant Netflix has also made significant investments in original anime productions, such as Castlevania and The Seven Deadly Sins. By partnering with studios and promoting these productions to a global audience, Netflix has increased the visibility and popularity of these anime.

Another trend in original anime productions is collaborations between studios and streaming platforms. A notable example is Little Witch Academia, which was originally a short film created by Studio Trigger. Following its successful crowdfunding campaign, Netflix partnered with Studio Trigger to produce a full-length series and distributed it internationally.

As the anime industry continues to grow and evolve, original productions will likely play an increasingly significant role, providing opportunities for creativity and innovation.

Original Anime Productions

Anime Merchandise and Marketing

In recent years, anime merchandise has become big business, with a global market worth billions of dollars. Fans of anime are often enthusiastic collectors, willing to spend money on clothing, figures, and other accessories featuring their favorite characters and series. This has led to a boom in anime merchandise production and marketing.

One major player in the anime merchandise market is Good Smile Company, known for their high-quality Nendoroid and Figma figures. These figures often sell out quickly and are highly sought-after by collectors.

Another popular form of anime merchandise is clothing. Companies like Uniqlo and Hot Topic have collaborated with anime studios to produce clothing lines featuring popular series like Naruto and Attack on Titan.

Marketing strategies for anime merchandise often involve collaborations with other brands, conventions, and licensing deals. For example, in 2019, Japanese clothing company GU collaborated with the popular anime series Sailor Moon to release a themed clothing line. This line was so popular that it sold out within hours of its release.

Convention season is also a prime time for anime merchandise sales. Anime conventions across the world often feature booths selling unique and rare items that you cannot find anywhere else. Fans often travel long distances to attend and purchase these exclusive items.

Finally, the rise of social media has had a significant impact on anime merchandise marketing. Many anime fans follow their favorite artists or merchandise companies on platforms like Twitter or Instagram, where they can stay up-to-date on new releases and collaborations. This allows companies to reach a broader audience and generate more sales.

anime merchandise

“Anime has become a major cultural phenomenon, and merchandise is a big part of that. Fans love to express their love for their favorite series through clothing, figures, and accessories. It’s an exciting time for the industry, and I’m excited to see what new and innovative merchandise will be produced in the future.” – Anime merchandise collector and enthusiast, Emily Kim

Anime Industry Challenges

The anime industry faces several challenges that threaten its growth and sustainability. These challenges range from piracy and illegal distribution to diversity and representation issues.

Piracy: One of the major challenges faced by the anime industry is piracy. Illegal streaming and downloads of anime content result in significant revenue loss for studios and streaming platforms. This problem is further compounded by the fact that some anime series are not licensed for international distribution, leaving fans with no other option but to resort to illegal channels to access their favorite shows.

Diversity and representation: The anime industry has long been criticized for its lack of diversity and representation, with many anime series featuring primarily white or Japanese characters. While some studios have attempted to address this issue by creating more inclusive anime series, progress has been slow, and the industry still has a long way to go before it can truly be considered diverse.

International distribution: Another challenge faced by the anime industry is international distribution. While anime has a global audience, it can be difficult to distribute anime content in certain regions due to varying licensing laws and regulations. This has led to delays in the release of anime series in some regions, frustrating fans and further fueling piracy.

Production costs: Producing anime is a costly endeavor, and studios must constantly strive to balance quality with profitability. Some studios have turned to crowdfunding and partnerships to finance their projects, while others have resorted to cutting corners in order to stay within budget, resulting in lower quality animation and storytelling.

Despite these challenges, the anime industry continues to thrive and evolve, with studios and streaming platforms working together to find solutions to these issues. With increased awareness and collaboration, the industry can overcome these challenges and continue to provide anime fans with the content they love.

Anime Industry Challenges

Future of the Anime Industry

The anime industry has been growing steadily over the past few decades, driven by a global fanbase and innovative storytelling techniques. However, the future of the industry is not without challenges and uncertainties.

Emerging Technologies

As technology continues to evolve, anime studios and creators will have new tools at their disposal for storytelling and animation. This includes innovations in virtual reality, augmented reality, and artificial intelligence that can enhance the viewer experience and provide new opportunities for creativity.

Changing Consumption Patterns

The way people consume media is constantly evolving, and the anime industry will need to adapt to these changes in order to remain relevant. This includes the rise of streaming platforms and the decline of physical media, as well as changing viewer demographics and preferences.

Global Market Expansion

The anime industry has traditionally focused on the domestic Japanese market, but as the fanbase grows around the world, there are new opportunities for expansion and revenue growth. Studios will need to balance the demands of international audiences with the cultural sensitivities and nuances of the anime medium.

New Revenue Streams

The anime industry is no longer limited to just producing anime series and movies. Merchandising, collaborations with brands, and licensing deals are all potential sources of revenue for studios and creators. However, these ventures also require careful management and branding to maintain the integrity of the anime medium.

Overall, the future of the anime industry is bright, but it will require ongoing innovation, adaptation to changing market conditions, and a strong understanding of its global fanbase to remain successful.